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Our Stores
Alpen Group is developing store formats to meet the ever-changing customer needs, thereby proposing sports-centric lifestyles in comfortable shopping places that stimulate the sporting mind of customers.
Store Brand Strategy
Our stores provide opportunities to experience the pleasure of sports and the excellence of an active sports-centric life, and stimulate the sporting mind of customers.
Alpen Group has three store formats: Alpen, Golf 5 and Sports Depo. They comprise a national chain of stores to accommodate an extensive range of customer needs from sporting goods to sporty apparel.
Inside the store, all operations are designed to enhance customer satisfaction, with focused efforts to raise the quality of service to achieve our goal ; "No.1 Customer Favorite".
The Alpen format for a small or medium-sized market involves sales of hardware products (e.g., ski and snowboard equipment) and software products (e.g., wear and accessories) mainly for winter sports. Some large stores have an extensive range of sporting goods and sports casual clothing for all seasons.
The "5" in the store chain name "Golf 5" represents the five concepts that we seek: low prices, high quality, highly professional advice, extensive assortment and maximum customer satisfaction. The Golf 5 chain meets the needs of all kinds of customers from beginners to advanced golfers, with an extensive range of quality golf goods-from hardware such as golf clubs and bags to software including golf wear, gloves and accessories.
The stores also have a section where a professional craftsperson adjusts golf clubs for individual customers.
The Sports Depo mega-store format for a large market supplies all kinds of sporting goods for workouts, ball sports, racket sports, fitness, yoga, winter sports and outdoor leisure. It also features an overwhelming array of sports-related products, such as sporty casual clothing and dietary supplements, to stimulate the diverse sporting minds of customers.

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